Raydar free tools · Link decoder

Decode a link with mc_cid in it

mc_cid is the Mailchimp campaign ID on newsletter links. Paste the URL to see it next to mc_eid, the parameter that points at the person who clicked.

Example: https://shop.example.com/products/tea-set?mc_cid=a1b2c3d4e5&mc_eid=9f8e7d6c5b

The campaign, not the reader

Mailchimp's developer documentation puts it in one line: "The mc_cid parameter is the Mailchimp ID for the campaign that generated the link." It names the send. Everyone who received that campaign and clicked the link sees the same mc_cid.

The parameter usually sitting next to it works differently. mc_eid, in Mailchimp's words, "identifies the recipient's email address." A link with both tells the site which newsletter sent the visit and which subscriber clicked.

What a store does with it

mc_cid exists so revenue can be credited to an email. When a store adds an order through Mailchimp's e-commerce API, Mailchimp tells developers to send the mc_cid value as the order's campaign_id, which marks the order as coming from that campaign. For campaign revenue tracking, Mailchimp requires orders to include campaign_id, processed_at_foreign and financial_status. If a redirect drops mc_cid before the store reads it, the order has no campaign to credit.

Its product recommendation cousin

Mailchimp adds one more parameter to some links. When a reader clicks a recommended product in an email, the link includes mc_tc, and the store sends that value as tracking_code to credit revenue to the recommendation. A link carrying mc_tc came from a product recommendation in a Mailchimp email.

Which half to strip before sharing

Removing it does not change the page. On privacy, mc_cid is the low-risk half of the pair, since it names a campaign sent to a whole list. The one to remove before you post a newsletter link in public is mc_eid, which ties the link to your subscription. The decoder above gives you a copy with both removed. Other email platforms have their own versions of mc_eid, such as _kx for Klaviyo and _hsenc for HubSpot.

Questions

What is mc_cid in a URL?

Mailchimp describes it as "the Mailchimp ID for the campaign that generated the link." It names the send, so everyone who received that campaign and clicked the link sees the same mc_cid.

How does Mailchimp use mc_cid to track revenue?

When a store adds an order through Mailchimp's e-commerce API, it sends the mc_cid value as the order's campaign_id, which credits the order to that campaign. If a redirect drops mc_cid before the store reads it, the order has no campaign to credit.

Is it safe to share a link with mc_cid in it?

Yes, mc_cid is the low-risk half of the pair because it names a campaign sent to a whole list. The one to remove before posting a newsletter link in public is mc_eid, which ties the link to your subscription.

Related parameters: _kx · ck_subscriber_id · s_kwcid · fbclid

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