Raydar free tools · Link decoder

Decode a link with ck_subscriber_id in it

ck_subscriber_id shows up on links in newsletters sent with Kit, the email platform formerly called ConvertKit. Paste the link to see the ID and get a clean copy.

Example: https://example.com/blog/first-post?ck_subscriber_id=1975310642

A subscriber ID in plain sight

Kit's help center describes a setting that will "automatically append a ?ck_subscriber_id=123 parameter to all the links sent via Broadcast and Sequence emails, where '123' will be replaced with the subscriber's unique ID." Broadcasts are one-off newsletters. Sequences are automated email series. The number on the link is the ID of the subscriber the email was sent to.

That sets it apart from most email tracking parameters. Klaviyo's _kx and HubSpot's _hsenc are encoded strings. ck_subscriber_id is the subscriber ID itself, readable as it is.

The sender switches it on

The parameter comes from a toggle in Kit's advanced settings labeled "Add subscriber_id parameter in email links." The account owner turns it on and saves the change, and from then on the ID is added to links in broadcasts and sequences.

What reads it

Kit names two uses. On a WordPress site running Kit's plugin, the ID lets the creator track subscribers who clicked through from an email, tag subscribers who visit specific pages, and show different content based on a subscriber's tags. For Creator Pro accounts, it feeds on-site activity into Kit's Insights dashboard.

Strip it before you share

Deleting it does not change the page. For the creator, a stripped link means that visit is not tied to a subscriber, so page-visit tags and tag-based content do not apply to it. For you, a copied link hands your subscriber ID on that creator's list to whoever opens it, and the tagging above is based on that ID. Post the version the decoder above gives you, with the ID removed. Newsletters on other platforms carry their own versions, such as mc_eid on Mailchimp.

Questions

What is ck_subscriber_id?

It is the subscriber ID that Kit, the email platform formerly called ConvertKit, can add to links in Broadcast and Sequence emails. The number is the ID of the subscriber the email was sent to, readable as it is rather than encoded.

How does ck_subscriber_id get added to links?

Through a toggle in Kit's advanced settings labeled "Add subscriber_id parameter in email links." Once the account owner turns it on and saves, the ID is added to links in broadcasts and sequences.

Should I remove ck_subscriber_id before sharing a link?

Yes. A copied link hands your subscriber ID on that creator's list to whoever opens it, and deleting it does not change the page.

Related parameters: s_kwcid · fbclid · gclid · utm_source

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