LinkedIn UTM parameters for your profile's Featured links
Put utm_source=linkedin and utm_medium=social on the links you add to your profile's Featured section, and name the offer in utm_campaign. Google's source list files linkedin, linkedin.com and lnkd.in as social, so these clicks land in Organic Social. Campaign Manager ads need a paid medium and their own tags.
The interactive UTM builder loads with this page, pre-filled for LinkedIn, and runs entirely in your browser.
Both halves meet GA4's Organic Social rule: linkedin is a listed social site and social is a listed medium. Nothing in social matches GA4's paid pattern, so Paid Social can't take the click.
Where to put it
Click the Me icon at the top of LinkedIn, then View Profile, then Add profile section in your introduction.
Open the Recommended dropdown and click Add Featured.
Click the Add icon on the Featured page, pick a link, paste the tagged URL and follow the prompts, then click Save or Done.
To reorder later: Me, View profile, the Edit icon on the Featured section, then Reorder. It needs at least two items.
Featured is for individual profiles. Company Pages can't use it.
LinkedIn's Activity section shows 45 days of your posts, comments and likes. The Featured section shows only what you pick, for as long as you leave it there, and it holds as many items as you like, with up to 400 on display. A post with a link in it stops being highlighted in Activity after those 45 days; a link in Featured stays in view. So a Featured tag has to hold up for months. Name the thing the link offers in utm_campaign, such as the guide or the booking page, rather than the week you added it.
Only signed-in members can click it. LinkedIn shows Featured content only to viewers who have a LinkedIn account and are signed in, and it follows the visibility setting on your posts. If your posts are visible to connections only, so is your Featured section. None of it is discoverable through search. If the link is a public lead magnet, check that setting before you judge the numbers: a connections-only profile shows the link to a smaller group.
Give Featured its own utm_content. The same page often gets linked from a post, a comment and your Featured section. All three count as Organic Social in GA4, so the channel column can't separate them. Tag the Featured link utm_content=featured and each post link with its date or topic, and your content report shows whether the profile or the feed sent the visit.
Google knows three LinkedIn spellings. The source list GA4 checks has linkedin, linkedin.com and lnkd.in, all filed as social. An untagged visit can still reach Organic Social if GA4 records one of them as the source, but it won't say which link on your profile sent it. The tag adds the campaign and content a referrer never carries. Keep utm_source=linkedin lowercase: GA4 reports LinkedIn and linkedin as two sources.
Organic and paid split on the medium. Use the same linkedin source on ads and give them a paid medium. GA4 then puts ad clicks in Paid Social and profile clicks in Organic Social, and a source filter still shows all of LinkedIn together. The LinkedIn ads UTM builder covers Campaign Manager's dynamic parameters and li_fat_id. What LinkedIn's post analytics count by themselves is covered in LinkedIn's own click numbers.
Questions
What does a LinkedIn UTM link look like?
For a link in your Featured section: https://example.com/guide?utm_source=linkedin&utm_medium=social&utm_campaign=pricing-guide&utm_content=featured. linkedin and social put the click in GA4's Organic Social channel, and utm_content separates it from the same link in a post.
Should LinkedIn posts use utm_medium=social or organic?
social. With linkedin as the source, GA4's Organic Social rule matches first either way, so the channel comes out the same. But organic is the medium GA4's Organic Search rule looks for, so keep that word for search and your medium report stays readable.
Can a LinkedIn Company Page use the Featured section?
No. LinkedIn says the Featured section is only available on individual profiles. It's only visible to signed-in LinkedIn members, and it follows your post visibility setting.