Constant Contact UTM tracking, set up for GA4

Constant Contact tags the links in your emails and texts once you turn on UTM tracking in Account Settings. Each parameter gets one value for campaigns and one for automations, with no separate value per channel. Two of the medium defaults are the plain words campaign and automation, and GA4 files both as Unassigned.

The interactive UTM builder loads with this page, pre-filled for Constant Contact, and runs entirely in your browser.

The preset

utm_source=constant_contact&utm_medium=email&utm_campaign=campaign-name

constant_contact is one of Constant Contact's own source defaults, so hand-built links share its rows. A medium of email is what GA4's Email channel matches, and constant_contact isn't on any Google source list that could claim the click first.

Where to put it

Open Account Settings, click the UTM tracking tab and turn on the UTM tracking toggle. The feature isn't on every Constant Contact plan.
Fill in utm_source and utm_medium, the two required parameters, in both the Campaign and the Automation column.
Add utm_campaign, utm_content, utm_id or utm_term if you want them. Values in double square brackets fill in when the message sends.
Click Save changes, then use the Generated URL preview (Campaign or Automation) to see a finished link.
Tags go on links inside the message body. They aren't added to the campaign's permanent URL.

Constant Contact's UTM settings have two columns, Campaign and Automation, and neither is split by channel. The campaign medium goes on links in email campaigns and in SMS campaigns alike, and the automation medium covers both kinds of message inside an automation path. That's the job of the dynamic default, [[campaign_type]] (or [[automation_type]]): it fills in per message when it sends. Replace it with a fixed word and every message gets that word. Type email and your texts go out labelled email too, so GA4 counts them in its Email channel instead of SMS.

Two of the defaults land in Unassigned. Besides the dynamic values, the medium's default options include the literal words campaign and automation. Neither word matches a GA4 channel rule: not Email or SMS, not the paid pattern, and none of the social, video, display or push mediums. The source defaults, constant_contact and ctct, aren't on Google's lists either, so no rule catches the click and GA4 reports it as Unassigned. Constant Contact's help doesn't say what [[campaign_type]] turns into. Before a real send, open the Generated URL preview and check the medium reads email or sms.

utm_id stays put when a name changes. The utm_id defaults are [[campaign_id]] and [[campaign_activity_id]], or [[automation_id]] and [[step_id]] in automations. Constant Contact points out that renaming a campaign doesn't change this value, which makes it the steadier key when a name gets edited halfway through a promotion. In Google's help, utm_id is the campaign ID and should match the IDs in any campaign data you upload. More on that in the utm_id decoder.

Your tags sit after Constant Contact's. The UTM parameters go at the very end of each URL, after the link tracking code Constant Contact adds for its own click reports. The link decoder shows both sets side by side if you paste in a link from a test send. Resends to non-openers, subject line A/B tests, SMS campaigns and Automation Path Builder messages all get tags. The campaign's permanent URL, the web version you can share, doesn't.

Check which Constant Contact you're on. Lead Gen & CRM, the product that used to be SharpSpring, has its own UTM system. It adds parameters to every email link by default with utm_source=sharpspring, and the settings above don't apply to it. If sharpspring turns up as a source in GA4, those clicks came from that product. The email UTM builder sets out a naming scheme for your other email sources.

Questions

How do I turn on UTM tracking in Constant Contact?

Open Account Settings, click the UTM tracking tab and turn the UTM tracking toggle on. Set source and medium, the two required parameters, for campaigns and automations, then click Save changes. It isn't available on every plan.

How do I track my UTM links?

In GA4's Traffic acquisition report, switch the dimension to session source, medium or campaign. Constant Contact clicks show the source you chose, constant_contact or ctct by default, and GA4's channel column shows where each medium landed.

Is UTM tracking still used?

Yes. GA4 reads utm_source, utm_medium and utm_campaign from the landing page URL and uses the medium to sort clicks into channels such as Email and SMS. Constant Contact's UTM tracking tab in Account Settings is its current way of adding them.

Back to the UTM builder for every platform, or another one: Brevo · SendGrid