Beacons is a creator business platform built around a link-in-bio page, but the page is the entry point, not the product. Behind it sits a storefront for digital products and courses, an automatically updating media kit for brand deals, an affiliate marketplace, a basic email marketing tool, and traffic analytics, all under one login. The pitch is consolidation: instead of a link page, a separate storefront tool, a separate media kit generator, and a separate email tool, one account covers all four.
What the link-in-bio page itself does
The bio page part works the way most of the category does: a public page at a Beacons-hosted address, customizable buttons and layout, and traffic analytics on how the page and its links perform. What makes it different from a page-only tool is what sits directly behind those links without leaving the platform: tapping a product link can open a Beacons checkout instead of sending the visitor somewhere else entirely.
The storefront and monetization tools
Creators can sell digital products, run a course, and take bookings directly through the same account that hosts the bio page. The free plan includes this with a per-sale transaction fee; paid tiers reduce or remove that fee and add more email sends and daily AI-assistant usage. This is the feature that separates Beacons from a page-only tool like the free tier of most competitors: the sale happens inside Beacons, not on a separate site the bio link merely points to.
The media kit and affiliate marketplace
Beacons auto-generates a media kit from a creator's connected social accounts, meant to save the manual work of building a slide deck of follower counts and engagement stats for brand pitches. The affiliate marketplace sits alongside it, connecting creators to brand affiliate programs they can add to their page. Both are aimed squarely at the brand-deal and affiliate side of a creator's income, not at link tracking for its own sake.
Beam, the built-in AI assistant
Beacons ships an AI teammate called Beam, positioned to suggest next steps and surface insights across the connected tools rather than replace any of them outright. Free accounts get a limited daily allowance of this; paid tiers raise the cap.
The affiliate marketplace pairs with whatever a creator is already using as a lead magnet to grow the list Beacons' email tool sends to, which is the connective tissue between the four bundled tools rather than any one of them working in isolation.
Is Beacons free, and is it safe?
There's a permanent free plan with unlimited customizable link pages, the media kit, digital product sales at a transaction fee, one course, a monthly email send allowance, and basic analytics. As a company it's an established, widely used creator tool, not a security concern in itself; the honest caveat is the same one that applies to any platform hosting your storefront and email list, that you're building on infrastructure you don't own, which matters if you ever want to move that list or that store elsewhere.
Beacons versus a link page that's just a link page
The trade-off is real in both directions. Bundling a store, a media kit, and email into the bio link account saves switching between tools, and for a creator actively selling digital products or chasing brand deals, that consolidation is the whole appeal. It's also more platform than a lot of people need. If your bio link exists purely to route traffic, whether to your own storefront, a social profile, or a landing page you already control, you're paying (in setup time, if nothing else) for storefront and media-kit tooling you'll never touch. Our full comparison covers that split in more detail: broad creator-business tooling on one side, a page built entirely around knowing what happened after the click on the other.
If click-level detail is what you actually came here looking for, Raydar's free tier logs device, location, and referrer per link, and pairs with campaign tagging if you're running more than one channel into the same page. It doesn't sell anything for you the way Beacons does; it just tells you, per click, whether what you're already doing is working.