A link in bio for Threads works almost identically to Instagram, because Threads is built on the same Meta account and profile system rather than a separate identity. That inheritance is convenient for setup and confusing for tracking, and it is the part most Threads advice skips over.
Why threads is not a separate platform, link-wise
You cannot create a Threads account without an Instagram account behind it, and the two profiles share the same underlying identity, profile photo, and, historically, the same single link field. As of writing, Threads gives you one clickable threads bio link, the same one-link constraint Instagram made famous, and edits to your profile link can affect both surfaces depending on how your account is set up. Meta has adjusted the exact syncing behavior between the two apps more than once, so treat "check your current settings" as the reliable instruction rather than any fixed rule about what is shared.
The practical result: if you already run a link-in-bio page for Instagram, you are not getting a second, independent link slot for Threads. You are, at best, getting the same one pointed at two audiences that behave differently. Someone who follows you on Threads because of a text post is a different visitor than someone who found you through an Instagram Reel, and if both click the exact same untagged url, your analytics cannot tell them apart.
The mechanism nobody warns you about
Because the link is shared or near-shared across both apps, a single flat URL in your bio conflates two audiences with different intent into one traffic source. You will see clicks arrive, but not which app they came from, which matters if you are posting different content strategies on each: maybe Threads is where you do commentary and Instagram is where you post product shots. Without separating them, you cannot tell which platform is actually converting.
The fix is not Threads-specific. It is tagging the destinations behind your one link with different UTM parameters depending on which app's audience you are addressing, or, more practically, adding a second row of destinations inside your bio page labeled clearly enough that a Threads reader and an Instagram reader self-select into the right one. A qualifier flow in front of the link, asking a quick question before routing the click, is another way to split that traffic without needing two separate profile links you do not have.
Threads multiple links, worked around
Threads itself still only gives you the one bio slot, so threads multiple links has to mean multiple destinations reachable from that one slot, not multiple native fields. A bio page that lists several options, shop, newsletter, latest post, a booking link, solves this the same way it does for Instagram or TikTok. The difference worth remembering is that this same page is now doing double duty for two audiences at once, so destinations that only make sense to one of them are worth labeling that way rather than assuming everyone landing on the page came from the same app.
Threads and instagram link options compared
| Capability | Threads native | Instagram native | Raydar bio page |
|---|---|---|---|
| Bio link slots | One, tied to the linked Meta identity | One | Unlimited destinations on a single page |
| Link in individual posts | No clickable links inside text posts | No clickable links in captions | Not applicable, links live on the bio page |
| Click tracking | None | Basic aggregate insights only | Full click tracking with referrer and UTM capture |
| Distinguishing Threads clicks from Instagram clicks | Not possible natively | Not possible natively | Possible via UTM tagging or labeled destinations |
| Custom domain | Not applicable | Not applicable | Available from the first paid plan |
Threads link tracking that actually separates the two apps
Threads link tracking starts with treating your one bio slot as a router, not a destination. Point it at a bio page rather than a single url, tag the page itself with a UTM source of "threads" if you are able to set two different urls between the apps, or, if you are stuck sharing one link, use the page's landing content to visually split the two audiences and instrument each destination separately.
Raydar records referrer data alongside UTM parameters on every click, plus first-touch and last-touch cookies, so even when the entry link is identical, later behavior on the page (which button someone taps, whether they return) gives you a partial read on which crowd is which. It is not a perfect substitute for two truly separate links, but combined with campaign-tagged destinations it is workable. See what is a referrer for how that signal gets captured even without a UTM tag present.
Country and city-level geo on each click adds another useful signal if your Threads and Instagram audiences skew toward different regions, and the UTM builder keeps tag naming consistent so "threads," "Threads," and "th" do not end up as three different sources in your reports. It is also worth being direct about what this does not do: Raydar only sees activity on the pages and links it serves, so it cannot tell you what someone did inside the Threads or Instagram app itself, only what happened after they clicked through.
A failure mode worth checking for before you blame your tool
A common support complaint looks like this: someone updates their bio link on Instagram, checks Threads a few minutes later, and the old link is still showing. Or the reverse, they edit inside the Threads app and the change does not appear on Instagram. This is not a broken bio-link tool, it is Meta's syncing behavior between the two profiles doing something inconsistent, and it happens often enough that it is worth ruling out before assuming your link-in-bio page itself is misconfigured. Before troubleshooting anything else, open both apps directly, confirm what each one is currently showing in its own profile link field, and update from there rather than assuming an edit in one place always propagates.
The same caution applies to broken links generally. If a destination behind your bio page stops resolving, a product page gets taken down, a checkout link expires, both Threads and Instagram visitors hit the same dead end at once, since they are funneling through the same page. Testing that page's links periodically, rather than only when someone complains, matters more here than on platforms where your links are scattered across many individual posts. See how to fix a broken short link for the mechanics of catching it early.
Setting it up
- Build one bio page with your key destinations, labeled by audience where the content differs between apps
- Confirm in your current app settings whether Threads and Instagram are pointing at the same profile link or can be set independently, since Meta has changed this before
- Tag destinations with a UTM source you can actually tell apart later: "threads" and "instagram," not variations that will drift over time
- Put the finished bio page URL in whichever profile link field is available to you
- Check back after a week or two and read the referrer and UTM breakdown rather than just the total click count, since the total tells you nothing about which app is working
If you are also running Instagram's native bio link setup separately, the mechanics of adding a link there are covered in how to add a link in bio on Instagram, and the general case for a full bio page is covered in link in bio for Instagram, since almost everything there applies to Threads by inheritance.
Where another tool wins
If what you actually need from your Threads and Instagram presence is a polished media kit to pitch brand partnerships, follower counts, engagement stats, and past collaborations bundled with your link page, that is a specific, real use case Raydar does not build for. A tool like Beacons folds media kit generation into the same product as the link page, which saves a step for creators whose main goal is landing sponsorships rather than tracking attribution on the clicks themselves. Raydar's advantage shows up once you care about knowing which platform, which post, and which visitor actually converted, not just presenting a polished pitch deck. If sponsorship pitching is the primary job, that is worth weighing before you commit to a tool built around tracking depth instead.
The short version
Threads did not invent a new link-in-bio problem, it inherited Instagram's, and the one-link constraint plus the shared or semi-shared Meta identity means the real risk is conflating two different audiences into one untagged link. Threads multiple links means multiple destinations reachable from one slot, not a native multi-link field, and threads link tracking only works if you tag the destinations behind that slot well enough to tell the two apps apart after the click happens.